House of Kin


Empowering people to get in the best shape of their lives.

Founded by two personal trainers with a long fitness history, AlphaFit empowers, enhances, and motivates people to reach peak physical and mental performance by challenging them to be the alpha in their own life.

Their mission is to help individuals overcome limiting beliefs and behaviors that prevent them from reaching their ultimate potential by providing them with the tools they need to achieve an active life of a champion.

To reflect the rebellious and independent spirits AlphaFit serves, the brand takes on a bold, passionate approach both in messaging and visuals.


Art Direction
Brand Identity
Digital Design
Print Design
Website Design
Website Development


Salinna Phon
Lacey Morrell
Christopher Winley