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Trinity Movement

Trinity Movement

Instilling faith into your daily fitness routine.

Trinity Movement aims to transform the way Christian women think about yoga by being a part of their health and fitness journey and offering them an opportunity to experience yoga with faith-filled kindness. Alongside monthly memberships to yoga and mindfulness courses, Trinity Movement provides a community platform where all Christian women can share the health and fitness progress mindfully without fear of criticism.

We created a warm and inviting brand identity with references to Christianity in messaging and visual identity. This developed a brand that emphasizes a safe, comfortable, open space. No judgements. No anxiety. Just faith and fitness practiced in one place.

Brand Identity
Copywriting
Digital Design
Naming
Website Design
Website Development

Salinna Phon
Lacey Morrell
Indigo Whatley
Scarlett Stockton
Amanda Grable

Photos by Trinity Movement

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TSD Studio

TSD Studio

Carefully crafted spaces to reflect the people who live and work in them.

After launching her brand and building her client base, Lisa approached us with a need to rebrand. TSD Studio’s clientele began to slide to high-end side of interior design, and its existing identity didn’t align. We designed a visual identity system with a sophisticated color palette. These colors are mature, and the addition of neutral colors gave it versatility. We kept graphical elements to a minimum and developed a simple typography system which gave way for emphasis on photography.

Art Direction
Brand Identity
Creative Strategy
Social Media
Website Design
Website Development

Salinna Phon
Lacey Morrell
Scarlett Stockton

Photos by TSD Studio

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Chaenna

Chaenna

The bag that’s always by your side.

Chaenna, pronounced chae-nna, is on a mission to help more people carry items that matter to them, in a bag that truly serves its purpose. Chaenna focuses on durability, versatility, and functionality. We paired this emphasis with a whimsical and colorful approach to create an identity that balances the sturdiness and simplicity of the bags.

Art Direction
Brand Identity
Content Creation
Copywriting
Digital Design
Naming
Photography
Print Design
Website Design
Website Development

Salinna Phon
Lacey Morrell

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Steps

Steps Skincare

Simplifying skincare, one step at a time.

Skincare doesn’t need to be 100 products. Our team started a passion project for a pseudo skincare brand, Steps Skincare, with a focus on simple skincare labeled in steps for curious skincare bystanders who are overwhelmed by the skincare market. The mission? To develop and produce effective skincare with the least amount of products.

Steps Skincare follows this simplicity through branding and messaging, with straightforward labeling systems and easy to understand verbiage.

Art Direction
Brand Identity
Copywriting
Digital Design
Naming
Packaging
Print Design
Website Design
Website Development

Salinna Phon
Lacey Morrell

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AlphaFit

AlphaFit

Empowering people to get in the best shape of their lives.

Founded by two personal trainers with a long fitness history, AlphaFit empowers, enhances, and motivates people to reach peak physical and mental performance by challenging them to be the alpha in their own life.

Their mission is to help individuals overcome limiting beliefs and behaviors that prevent them from reaching their ultimate potential by providing them with the tools they need to achieve an active life of a champion.

To reflect the rebellious and independent spirits AlphaFit serves, the brand takes on a bold, passionate approach both in messaging and visuals.

Art Direction
Brand Identity
Copywriting
Digital Design
Print Design
Website Design
Website Development

Salinna Phon
Lacey Morrell
Christopher Winley