House of Kin

Steps Skincare

Simplifying skincare, one step at a time.

Skincare doesn’t need to be 100 products. Our team started a passion project for a pseudo skincare brand, Steps Skincare, with a focus on simple skincare labeled in steps for curious skincare bystanders who are overwhelmed by the skincare market. The mission? To develop and produce effective skincare with the least amount of products.

Steps Skincare follows this simplicity through branding and messaging, with straightforward labeling systems and easy to understand verbiage.


Art Direction
Brand Identity
Digital Design
Print Design
Website Design
Website Development


Salinna Phon
Lacey Morrell